Welcome to the City of Johannesburg, South Africa’s most vibrant and dynamic city.

Our City, known to locals as Joburg, is the financial and economic hub of sub-Saharan Africa, and remains an attractive destination for investment, tourism, and business.

Joburg is a strategic investment destination, offering the best access to markets across Africa, an investor-friendly environment, a stable democracy, leading Information Communication Technology (ICT) infrastructure, and well-development transport network which enable the easy movement of goods and services.

The Department of Economic Development, through the Trade and Investment unit, is leading the Investment and Trade Promotion functions in the City. This unit is leading the activities aimed at attracting new and retention of existing investments and promote Trade in the City of Johannesburg. The main functions of the unit are the following:

- To build a positive image of the City of Joburg
- To promote investment opportunities locally and abroad
- To ensure business retention within City of Johannesburg (COJ)
- To provide an efficient investor facilitation and aftercare service

One of the Economic Growth Strategy (EGS) pillars stipulate that Investment Attraction, Expansion and Retention as well as Environmental and Resource Sustainability are priorities that will drive the re-establishment of the City of Johannesburg as the leading African destination for regional corporate head offices, foreign direct investment and local investment. The EGS elaborates that both foreign direct investment and investment by local firms is needed, and that appropriate interventions are required to facilitate and promote inwards investment. Thus the development of this Investment Incentives Policy.

For inward investment into the City, the DED’s Trade & Investment Promotion Directorate serves to connect your expanding business to our dynamic City. We’ve got the sector knowledge, the business information and the connections you need. The unit ensures you can get going quickly and easily to benefit as soon as possible from investing in Joburg, whether you’re a business start-up, a logistics hub or utilising our City as a base for your African headquarters, as a springboard into the rest of the continent.